Our sister blog Pay dirt on SmartMoney.com posted excerpts from an interview with Fabio, best known for appearing on interesting hammers kitschy hunk of 2007.
The businessman known only from his recently named the new old Spice Guy, and now Hawking the brand's deodorant to television commercials and on YouTube (where employed in a duel with the old old Spice Guy, Isaiah Mustafa).
Back in 2007, Kelli b. Grant interview Fabio prolific career and the lessons he learned along the way for the investment, money, spending and other issues. Read the interview here.
During an unpublished part of the reason, Fabio shared the secret of success for pitching products — something she knows something or two, having pitched "can't believe it's butter!" and other brands, long before his old spices.
The best tip? Do not try to sell anything unless you stand fully behind what you sell.
"This to me is the little thing about life, the small Bay," he said. "If you really, really think about the product you are selling, people can see. It is amazing. "
I do not think customers don't know the difference, it adds.
"When you walk down the street and look at someone, you can specify more or less if that person is happy or unhappy," he says. "If someone is sad, you might say. If someone is unhappy, you can determine if you look at the person's eyes and listen. This is the same when you feel really something. And I say, I do couldn't believe it, because I really think ".
This is something that may relate to any entrepreneur. If you do not stand behind the product or service, it is doubtful you will get any customer — or investor, owner or employee, in this matter — to register.
Fabio also had the last piece of advice: "I did not bother squeezing melons, until I find correct." of course, this was no talking about entrepreneurship. (Read the full interview with SmartMoney to learn more).