In and around Fort Myers has enjoyed a very good year for sales, said Randy Forrester, district administration office in Fort Myers lottery. The region encompasses an area of Collier County North to Manatee County.
Florida Lottery sales increased slightly this year in Lee and Collier counties, but lottery officials still want to give your system a technological makeover – including a mobile app, a new Web site and Facebook pages and Twitter – to spark interest, increase revenue and to help the game in the modern era.
In and around Fort Myers has enjoyed a very good year for sales, said Randy Forrester, district administration office in Fort Myers lottery. The region encompasses an area of Collier County North to Manatee County.
For the past financial year, which ended in June, sales were 4 percent from last year, said Jackie Barreiros, Director of public affairs.
"As the economy got tough, we noticed people playing smaller denominations, but we believe that we come to a broader base player, which helps us to grow even with regard to the economy," Forrester said.
After a struggle during the recession, statewide sales were up last year, said Florida Lottery Secretary Cynthia O'Connell. The past financial year was the third-best in the history of Florida Lottery.
Revenues hit approximately 4 billion dollars last year and the target for the O'Connell financial year is 4.25 billion dollars.
"The trend is moving in the right direction, he said, adding that she does here best for increasing revenue and retain the relevant games.
Can contribute technology makeover.
The changes will include an updated Web site, new games and promotions and a social media presence, O'Connell said.
"A lot has changed since the lottery began in 1988," he said.
A new adaptable app should come in the next few months and the new design website, should be done by fall. The app will bring more raffle of the most popular web features for easy access to factors, such as the jackpot winning numbers and information. Sensory changes will make the new website more user friendly.
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